Impact of OTA on Hotel Business
The rise of OTAs has restructured the hotel industry and presented new opportunities and challenges for hotels. These platforms have provided increased visibility, ease of booking processes and data-driven pricing strategies. While OTAs have certainly brought many benefits to both travelers and hotels. In...
What is Hotel Rate Parity and the importance of it?
Hotel rate parity is important in the hospitality industry because it provides price transparency to consumers, and ensures customers get the same price for the same room across all channels. While this is great news for consumers as they are assured of the...